Most tuning efforts for data-changing operations concentrate on the SELECT side of the query plan. Sometimes people will also look at storage engine considerations (like locking or transaction log throughput) that can have dramatic effects. A number of common practices have emerged, such as avoiding large numbers of row locks and lock escalation, splitting large changes into smaller batches of a few thousand rows, and combining a number of small changes into a single transaction in order to optimize log flushes.
This is all good, but what about the data-changing side of the query plan — the INSERT, UPDATE, DELETE, or MERGE operation itself — are there any query processor considerations we should take into account? The short answer is yes.
The query optimizer considers different plan options for the write-side of an execution plan, though there isn’t a huge amount of T-SQL language support that allows us to affect these choices directly. Nevertheless, there are things to be aware of, and things we can look to change.